For instance, if your project specifics require you to design a completely new product, then you will need to gather information about the user base, the necessary requirements, the functionality, accessibility, & usability. But if you’re redesigning an existing product then you might have to focus more on other aspects such as usability issues, product drop-offs & product roadmap.
<rich-h2>Here are 4 such Design Projects every UX Designer should be familiar with:<rich-h2>
<rich-h3>The Product Doesn’t Exist Yet But Is At An Ideation Stage <rich-h3>
<rich-para>The ideation stage focuses mainly on brainwork in which we usually enjoy a certain degree of freedom in how we want the product to shape up (basically assembling your team & putting product ideas on the floor) The involvement of the team is not limited to delivery of screens and workflows, but to the following aspects first:<rich-para>
<rich-list-item>The business strategy<rich-list-item>
<rich-list-item>Product-market fit<rich-list-item>
<rich-list-item>Product placement<rich-list-item>
<rich-list-item last-item>Creating a brand identity<rich-list-item last-item>
<rich-para>Pitching all of these aspects to the client that impact the design activity can help you upsell other services that the team offers too<rich-para>
<rich-h3>Live Product But Not Very User-Friendly<rich-h3>
<rich-para>In this case, you have an existing product design on your table, the only ask from the client’s end is to envision the product in a way so that it performs better. Expansion of scope at this stage is possible. The client may have switched design partners from another agency or from their internal team to you in hopes for a better service. Understanding the reason for their switch might help you deliver better. Also, a quick audit of the current design, and the possibilities of the redesign that you can offer them can help you increase retention and revenue.<rich-para>
<rich-h3>New Feature, Improvement To An Existing Product<rich-h3>
<rich-para>There could be several reasons for a company wanting to introduce new features to keep up with market trends in order to retain market share but the most common & important of them all is that the competitor has started to gain ground & therefore the company needs to keep up with the market. In this case, as a designer you can pitch the client an competitive advantage you could bring to the table. A big part of this design exercise is for you to test the integration of the new feature to the existing design and business system.<rich-para>
<rich-h3>Implementing New Business Strategies Basis Product Demand In The Market<rich-h3>
<rich-para>The key objective to implement a new product development strategy for any business is to improve their position in the market and drive business goals such as sales growth, revenue, and profits. For example: Apple is one such brand that follows a product driven strategy. They first create the products and then find a market for them. Apple solely survives on brand loyalty & premium product offerings and has been invincible since then. The idea is to find out ways to take the project to the next level by re-thinking product positions & strategy.<rich-para>
<rich-h2>Takeaway:<rich-h2>
<rich-para rich-text-emp>Analyze. Understand. React.<rich-para rich-text-emp>
<rich-para rich-text-emp>Don’t just dive into a product with a standard process. It can cost you time, money & sometimes clients. <rich-para rich-text-emp>
