To put it out simply, Visual Design is what the user first sees on-screen rather than how things/features flow through the product. It helps to capture the user’s attention through aesthetics, design & the concept behind the design. The classic elements of visual design like fonts, images, spacing, layout & colours play an important role in the overall impact a digital product has on users. Below are a few must-do’s when designing the visual aspect for any product.
<rich-h2>How To Create An Effective Visual Design Process?<rich-h2>
<rich-list-item>Understand The Product Inside Out<rich-list-item>
<rich-para>Before you dive into the designing phase, have a clear understanding of what the end product should look like and who the end user is going to be. Take notes on client preferences and gather inspiration from the references provided. When working on wireframes, identify which wireframe to start with initially based on complexity. Last, set aside common elements that will be used across the product.<rich-para>
<rich-list-item>Discover & Gather Visual References<rich-list-item>
<rich-para>Gathering References helps to visualise the end look of the app.<rich-para>
<rich-h3>Things to consider while gathering references:<rich-h3>
<rich-list-item>References containing colours similar to the brand colours<rich-list-item>
<rich-list-item>References with similar typography/iconography<rich-list-item>
<rich-list-item last-item>References can be of similar industry.<rich-list-item last-item>
<rich-para>Resources: Behance, Dribble, UI8, CSS Design Awards, OnePageLove, Landingfolio, Figma community.<rich-para>
<rich-list-item>Create Moodboards<rich-list-item>
<rich-para>Mood Boards are a great way to organise shortlisted references & ideas in one place. It’s a great way to set out the look and feel of a new UI design project. Additionally, it will help you decide what ideas to take forward. A moodboard will comprise elements like - type of iconography, typography, layout, imagery, illustrations & colour palette.<rich-para>
<rich-para>Creating visually appealing designs can be a task at first, but once you understand why people relate & react with something that’s easy to consume, you’ll know the drill.<rich-para>
<rich-h2>Here are 4 Basics To A Good Visual Design:<rich-h2>
<rich-list-item>Incorporate colours that are eye-catchy & a design layout which is organised so that it’s easier for the users to navigate.<rich-list-item>
<rich-list-item>Communicate credibility, even though you’ve built an amazing product but if nobody understands it, then you won’t sell.<rich-list-item>
<rich-list-item>Create an intuitive & user-friendly design (people don’t like to rack their brains)<rich-list-item>
<rich-list-item last-item>Maintain consistency in your designs.<rich-list-item last-item>
<rich-h2>Takeaway:<rich-h2>
<rich-para>Creating a first great visual impression will stand by your brand for long (maybe not forever, blame the ever evolving industry and the user)<rich-para>
